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The Broadcast Monitoring Blog

4 Ways Broadcast Monitoring Helps Advocacy Groups Create an Impact

The events make for riveting footage. Thousands of protesters with signs and chanting outside an office building. Police arresting peaceful demonstrators for blocking traffic. A reverend sharing a personal story with a reporter to illustrate why change is needed. Viewers instantly become glued to what’s on their screens.

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5 Reasons Pharma Companies Need Broadcast Media Monitoring

Pharmaceutical companies have had a rough ride in the media over the last couple of years. Both Mylan Pharmaceutical and Turing Pharmaceutical have faced criticism for drug pricing, and Valeant Pharmaceuticals is under federal investigation for insurance fraud. But the news on firms isn’t all negative: Johnson & Johnson recently agreed to buy Abbott Medical Optics in a well-heralded deal.

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