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The Broadcast Monitoring Blog

Opposition Research: Using TV Search and Monitoring for Political Campaigns

An opposing politician's gaffe, attack, flip-flop or substantive speech as aired on TV can support long-term opposition research projects and create an immediate opportunity for your campaign to counterattack or use as fodder within the news cycle, but only if you have complete and accurate source material. In order to be most credible, your outreach should include reference to the complete context of the video you are pointing out or responding to along with your message. In addition, in order to prepare your candidate for the inevitable questions surrounding the competitor's statement, providing him or her with original video and audio, as-broadcast and in near-real-time can make your candidate appear to be totally on top of what is being said, by whom and in what context.

In today's world of social media, twitter and blogs, it's easy to forget that often the primary source of opposition research material is video that airs on local television. TV cameras are almost always rolling at the campaign stops, stump speeches and events held by candidates for statewide and national political office. In addition to broadcast television local affiliate and network coverage, cable TV cameras often record candidates as they move through a campaign day. In addition to professional video, these TV outlets often air video recorded by citizens themselves. Much of this footage airs only once during a broadcast day, while some of it becomes grist for the news cycle and is repeated endlessly.

Political campaign operatives can easily be alerted in real-time, track, search and download what's being said by the opposition with the broadcast search, alert and monitoring tools provided by the TVEyes Media Monitoring Suite. MMS provides 24/7/365 real-time indexing, search and alerts for the major network stations serving all 210 U.S. DMAs as well as national cable TV and major market radio. TVEyes is the only broadcast media monitoring service compatible with iPhone and iPad. TVEyes is in use by political campaigns of Republicans and Democrats in statewide and national races, Members of Congress, the Department of Defense, the White House and many government agencies.

If you'd like a free trial of the leading TV and radio broadcast monitoring solution for PC, Mac, iPhone and iPad, please call 203-254-3600 x100 or email sales@tveyes.com.

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TVEyes makes it easy to search TV, report on results and prove the value of your efforts.With instant access to every domestic media market – local, regional, national – as well as unmatched global reach, TVEyes helps you pinpoint exactly the right clip instantly.  

TVEyes lets you:

  • Monitor and research coverage.
  • Develop strategy.
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