Selecting a broadcast media monitoring service is in some ways not much different than finding a suitable mobile phone plan. But sifting through the best broadcast media monitoring services to find the right fit for you can be a challenge. It’s not cost-effective to pay for more than you need, but it’s also frustrating to accept limitations that hinder the way you work.
In between responding to media requests and managing community speaking engagements, public information officers often don’t have a lot of spare time. Yet one of their most important tasks often is the most time-consuming: Staying on top of news coverage about their organization.