Educational institutions of all kinds have much to gain by working with local and national broadcast media outlets. But, there are risks. After all, universities and schools don’t operate in a vacuum. Issues may start locally, but they can fan out nationally, impacting schools everywhere.
For public information teams, staying on top of emerging issues nationwide is challenging. The days are packed already, and the high volume of news stories is impossible to navigate without a monitoring service.
A comprehensive broadcast media monitoring tool enables universities and schools to do much more than respond to local reporters. It can inform every aspect of your communications planning and campaign execution, and it can help your team uncover potential opportunities for building brand awareness. In a crisis, it can ensure the right messages are getting out.
These are just a few examples of how educational institutions can benefit. Our free playbook examines in more detail 10 reasons why an investment in broadcast media monitoring makes sense for universities and schools.
Download the playbook to understand how it can help you:
- Recruit and fundraise
- Track educational issues nationwide
- Report to administrators
- Correct media errors
- Train spokespeople
- Promote thought leaders
- Monitor news about peers
- Manage fast-moving crises
- Evaluate communications plans
- Archive clips
Download today to learn how broadcast media monitoring can help your educational institution.