When you manage media relations for a national retailer, every day presents opportunities and challenges. The brand is always on the line; consumers and regulators expect perfection. Local, regional and national media can have a positive or negative impact, and oftentimes coverage comes without warning.
The public relations specialist of a national specialty retailer tells of dissatisfaction with previous solutions and relief to find a more reliable media monitor during a free trial of TVEyes. This case study is cloaked (anonymous) due to the company's policy on endorsement, but faithfully represents the subject's remarks during an interview (he is available as a pre-purchase reference).
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