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The Broadcast Monitoring Blog

Broadcast Media Monitoring Case Study: How a County Government Stays on top of the News and Increases Efficiency.

Case study in media monitoring TVEyes helps Sussex County DE stay on top of the news

Sussex County, Delaware is home to about 200,000 residents, and its one-man public affairs office is a busy place, to say the least.  Chip Guy, Communications Director for the County, tells about his department's need to monitor broadcast TV and radio in real time, retrieve and report TV and radio coverage, and how media monitoring has grown in sophistication and importance to County officials.  Among the key points Mr. Guy makes in this detailed case study is the time savings that TVEyes enables.  “It has freed me to take on other tasks,” he says, “and as I go from crisis to crisis, it’s nice to know I have access to a service that is faithfully monitoring the media and taking a large load off my shoulders.”  To read the full case study, please click below.

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TVEyes makes it easy to search TV, report on results and prove the value of your efforts.With instant access to every domestic media market – local, regional, national – as well as unmatched global reach, TVEyes helps you pinpoint exactly the right clip instantly.  

TVEyes lets you:

  • Monitor and research coverage.
  • Develop strategy.
  • Report successes.
  • Contain a crisis. 
  • Media train executives. 

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