Putting together a pitch for a new business client? To walk away the winner, you need to do everything you can to stand out from the competition. After all, the prospective client has probably seen a half dozen pitches in his search to hire a new agency. There’s a good chance every pitch is starting to look alike.

As 2015 comes to a close, C-suite executives are busy planning how to make the most of 2016. If you’re in the midst of strategy sessions, you’re no doubt contemplating how to gain market share and create more revenue in the coming year.