I'm particularly pleased and proud to announce the promotion of Dan Miles to a newly created position as our chief operating officer. Together with Dan, we’ve forged a more resilient and scalable TVEyes that’s ready to take advantage of the enormous opportunities in front of us. As we continue to grow domestically and internationally, you’ll see the business planning and organizational and product strategies that Dan is leading revealed in future announcements. 

Information spreads at warp-speed. It travels near-simultaneously through traditional media outlets and social media. Along the way, many people can share and comment on your news, creating a higher risk of your message being distorted, your words taken out of context, or false information being spread.

There are many reasons that mistakes happen. There’s the initial rush to report the news, the “unofficial” commentary, confused bystander reports, and simple human error. In the past, such mistakes had limited reach, as they were generally stuck on paper or gone once broadcast. Today, however, social media can amplify the error – and in a fast and furious way.

When the media get information wrong, it can have serious repercussions for many types of organizations. For example, during a dangerous event – such as a bombing or a natural disaster – misinformation can hinder police as they try to keep the public safe. Correcting each and every instance of misinformation becomes both paramount and a daunting task. 

Similarly, food companies with recalls have an imperative to get the word out to as many people in a community as possible. But there’s no guarantee their news might make the local nightly news broadcast in areas most affected by the recall. No news isn’t always good news.

How do you halt the spread of misinformation?

Here are six ways you can ensure the media have the correct facts and are relaying your messages accurately.