A lot of broadcast media monitoring activity is focused on search and alerts from news coverage – knowing who says what about whom on TV or radio in the context of journalism.  But what about monitoring and responding to advertising?  Cable and broadcast television advertising is hard to monitor in real-time – or is it?

You couldn't imagine tuning today’s hundreds of channels without a remote control for your TV. The brainchild of Eugene Polley who died yesterday at 96, the remote control changed life as we know it, from the vernacular “coach potato” to family dynamics of control of the remote. According to a report by the Associated Press, Polley remained current with his TV and remote control technologies and proud of his contribution, the Zenith Flash-Matic wireless remote control.