An opposing politician's gaffe, attack, flip-flop or substantive speech as aired on TV can support long-term opposition research projects and create an immediate opportunity for your campaign to counterattack or use as fodder within the news cycle, but only if you have complete and accurate source material. In order to be most credible, your outreach should include reference to the complete context of the video you are pointing out or responding to along with your message. In addition, in order to prepare your candidate for the inevitable questions surrounding the competitor's statement, providing him or her with original video and audio, as-broadcast and in near-real-time can make your candidate appear to be totally on top of what is being said, by whom and in what context.

TVEyes will be exhibiting at the PRSA 2011 International Conference in Orlando, October 15 – 18. We’ll be showcasing our Web-based TV and radio broadcast monitoring service, Media Monitoring Suite, and its greatly expanded international coverage, which now includes every UK radio and television station. Our U.K. coverage increases our lead in global TV and radio monitoring even further.