There isn’t a single organization that isn’t unnerved by the latest data security hack. When millions of credit card numbers are stolen or employee data are thrown into the open, every department will find they have a stake in what happens next.
Sometimes, simply the perception of a weakness can create a cascading impact. The PR team will jump into action when shows like 60 minutes point out security flaws, but executives, product development, sales, marketing and IT will quickly follow and take steps to seize opportunities or mitigate damage.
Keeping on top of the latest news and investigative reports and how they reverberate in local markets can help your organization react in a timely fashion. However, it’s impossible to track every market without incorporating broadcast monitoring into your media-tracking program.
Because of its comprehensive, local coverage, broadcast monitoring provides a more reliable picture of what the media are saying and how it’s influencing your audience.
Executives and functional groups outside the public relations office may not be aware of the impact broadcast monitoring can have on setting business strategy, mitigating risk, and seizing competitive advantage.
We’re pleased to offer a free playbook to help explain the advantages of broadcast monitoring across the enterprise.
Our free playbook provides samples of how broadcast monitoring can be used for:
- Strategic decision-making
- Issues management
- Reputation management
- Crisis management
- Event monitoring
- Risk management
- Competitive intelligence
- Media Measurement
- Media training
Download this free playbook to help you make the case for broadcast monitoring across the enterprise today!