Two challenges that mid-sized PR agencies regularly face are balancing new business with client services and demonstrating results, writes Gini Dietrich over at Spin Sucks. This isn’t surprising, as they’re some of the most difficult issues to manage, particularly with limited resources.
Media outlets are finding they’re in an unusual spot these days. In addition to reporting the news, they have become the news. Broadcasters such as CNN as well as the nation’s top newspapers are increasingly the subject of heavy media criticism. And the intense scrutiny isn’t coming just from their own watchdogs, but the White House, celebrities, politicians, and viewers are also hypervigilant to perceived transgressions.