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The Broadcast Monitoring Blog

How - and Where - People Watch Video and Broadcast Programming

Despite all the other sources for news, television still dominates as the most influential. Research shows it’s the primary way most people get their news. For example, on election night last November, 88% of voters tracked the returns of the US presidential race on television, according to the Pew Research Center.

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How Oil & Gas Companies Can Use Broadcast Media Monitoring

Things are about to get more interesting for the oil and gas industry – not that the last few years have been dull, of course. With the election of a new U.S. president and greater industry innovation, turbulent, yet exciting times are ahead. Already, oil prices are on the rise again, new developments in technology and data present opportunities to make operations more efficient, and the U.S. president-elect promises to pare back regulations and put industry-friendly policies in place.

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