No matter the outcome of the U.S Presidential and Congressional elections, 2017 always was going to be a big year for healthcare. Several trends were inevitable, such as the impact of emerging technologies on the delivery of healthcare and the use of big data in decision-making.

When C-suite executives develop their 2017 strategic plans, they gather information from every corner of the organization. Financial results, sales pipelines, marketing conversions, and product timelines will all play a role in guiding the direction of the organization over the next year. But what about insights from broadcast media monitoring?