It’s no longer business as usual in the automotive industry, and not only because car sales have started to plateau as predicted. According to KPMG’s 2016 global auto survey, 82% of auto executives say a major business model disruption is extremely likely in the next five years.

The events make for riveting footage. Thousands of protesters with signs and chanting outside an office building. Police arresting peaceful demonstrators for blocking traffic. A reverend sharing a personal story with a reporter to illustrate why change is needed. Viewers instantly become glued to what’s on their screens.