Housing prices rise 5.1%. The Dow drops nearly a hundred points in intraday trading. The state pension system is fiscally insolvent. Local taxpayers will vote on a $18 million bond referendum for school improvement projects. These economic and market headlines form the basis of daily decisions at financial firms, from retail and commercial banks to municipal funds.

Educational institutions of all kinds have much to gain by working with local and national broadcast media outlets. But, there are risks. After all, universities and schools don’t operate in a vacuum. Issues may start locally, but they can fan out nationally, impacting schools everywhere.