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The Broadcast Monitoring Blog

Why TV Advertising Still Counts Among Voters

In early November, after months of campaigning, Democratic political candidate Bernie Sanders dropped $2 million on his first TV ad buy. The one-minute biography spot will run over 10 days this month in Iowa and New Hampshire.

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How Brands Can Use Broadcast Monitoring to Seize Pop Culture Moments

When Jon Stewart retired in early August, many guests, fans and even critics showered him with accolades and farewells. But among those who said they’d miss him, there was one surprise: Arby’s.

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