The Banana Index illustrates three types of crises. In addition to “Yellow,” a crisis can also be “Green” or “Brown.” Each category represents a different degree of intensity and state of immediacy. In each of these scenarios, broadcast monitoring can help you more effectively plan, manage and respond to a high-risk situation.

Don Draper may have made many successful pitches to clients, but when he talked to the media, he lost all his charm. Ironically, he couldn’t conjure up the right thing to say. Perhaps Don could’ve learned a thing or two from Fred Iannotti.