There’s no way to know for sure what’s going to be said when your company, CEO, brand, candidate, elected official, government agency or spokesperson is mentioned or appears on television. But you can know what was said, and watch and download the original TV clip as soon as it is broadcast, when you use a broadcast TV and radio monitoring and search service.

When we think of crisis management, our minds usually go to health scares like the recent Enfamil baby formula association with dangerous bacterial infections or the famous case of Tylenol being tainted. But crisis PR occurs more often than we might think, and not all the cases that might hurt a brand create a national sensation. Take the upcoming New Years Eve promotion by AAA of its Tipsy Tow program, designed to get drunk drivers and their vehicles home safely.