We’re celebrating some important achievements here at TVEyes and they’re worth sharing as they help create context for understanding our business from the outside (and make us feel pretty good inside).

Although Election Day is more than 18 months away, the 2016 Presidential campaign season is well underway. Reporters and producers are already scrutinizing every statement, expression, gesture, and action a candidate makes.

To control the message, political candidates must monitor the news as it happens and in all markets. The White House, members of Congress, and many government agencies know how news events can upend their plans, which is why they use services like TVEyes to track news events and keep their messaging consistent and persistent.

But broadcast monitoring is also an invaluable tool for political candidates. The news cycle requires vigilance, and campaign managers who track issues, opponents, and media personalities will be in a better position to control their candidate’s messages.

Here are just a few of the ways political campaigns can use broadcast monitoring in the upcoming election season.